What moments matter?

You'll never know until you ask. That's why I start all engagements by developing your Persona Toolkit. 

We use personas to represent the goals, motivations and needs of real people.

Leveraged in the user-centric design process, they become a tool for building empathy with the people we expect to engage with through sales, brand, marketing and communications activities (both online and off).

Persona work always begins with interviews of real clients and stakeholders, and results in a toolkit that can be leveraged well-beyond sales, marketing and communications teams.

 

Kaptivate's Persona Toolkit

Effective marketing and communications (and a great brand experience) is built on an understanding of your clients and employees and how they engage with your business, both on and offline.

By developing your brand's Persona Toolkit and training your sales, marketing and communications team on how to leverage it in everyday work, you will understand and be able to match the needs of your clients and employees against the goals of your organization.

The process ensures you create robust engagement strategies and supporting processes and tools that meet the brand and business goals you’ve set.

Through the development of the Persona Toolkit we'll uncover the priorities that should be designed next, and we'll finish our first engagement with a Discovery and Way Forward presentation with a roadmap of where we can head next together.

Kaptivate's Persona-Centric Model for Developing and Implementing Strategic Engagment Plans

Kaptivate's playground is big, including business and brand strategy development, design and creative, training and education, and analysis and recommendations. After we know our way forward, a statement of work will be developed for your unique effort. As needed, Kaptivate will leverage your in-house teams or our talented network to fill in the gaps to see your project from start to results.

Here are a couple of services you might expect as next steps with Kaptivate as we continue on our journey:

  • Client and employee experience assessment and design
  • Digital brand strategy
    • Digital brand audit and way forward
    • Digital strategy and experience design
  • Sales, marketing and communications strategic planning
  • Marketing and communications implementation support and resource development
    • Auxiliary team strategist and implementation coach
    • Team tools, guides and templates
    • Training 
      • Social and digital media training and coaching
      • Persona-centric mindset
    • Website and app design