Persona Power
What moments matter?
You'll never know until you ask. That's why I start all engagements by developing a Persona Toolkit.
“Customer-centric organizations are 3X more profitable.”
Leveraged in the user centric design process, we use personas to represent the goals, motivations and needs of real people.
Personas are a great tool for building empathy with the people we expect to engage with through sales, brand, marketing and communications activities (both online and off). Aka, they are your new BFFs, complete with a (usually) smiling face.
Because you never really know until you ask, persona work always begins with interviews of real clients and stakeholders, and results in a toolkit that can be leveraged well-beyond sales, marketing and communications teams in their day-to-day work.
Kaptivate's Persona Toolkit
“Using personas can drive results such as a 28% higher campaign response rate, 2-3 month shorter sales cycle, and 25% increase in marketing-driven revenue.”
Effective marketing and communications (and a great brand experience) is built on an understanding of your clients and employees and how they engage with your business, both on and offline.
By developing your brand's personas and journey maps, and training your sales, marketing and communications team on how to leverage and adapt them in everyday work, you will understand and be able to match the needs of your clients and employees against the goals of your organization.
“82% of companies using personas have managed to create an improved value proposition. ”
The persona process ensures you create robust engagement strategies that meet the brand and business goals you’ve set, and helps create and prioritize your brand experience roadmap.
Kaptivate's Persona-Centric Model for Developing and Implementing Strategic Engagement Plans
Have questions about what the persona process entails, or a fun story about how you've leveraged and become BFFs with your persona? Contact me!
Kate Peabody
President, Kaptivate, LLC